Available on the Android Play Store
AyuRythm: Ayurveda, Yoga, Diet (500K+ downloads)
Project Impact
Redesign leading to 3x increase in active user adoption and reducing time to onboard by 50%.
Tool Used
Figma, Illustrator, After Effects, Miro
Project Timeline
5-months
Deliverables
• Restructured the information architecture of the mobile app, simplifying onboarding, reducing time to value, and improving user satisfaction through guided interactions and progress trackers
• Branded and revamped the existing UI across multiple platforms including the product (mobile application), website, business cards, ad campaigns, and more.
Product ConceptAyurveda is a traditional Indian medicinal practice. AyuRythm is a company that delivers a modern-day mobile app for maintaining holistic wellness through tech-driven and evidence-based solutions that are personalised to the user’s rhythm. The name "AyuRythm" is a combination of "Ayu" from Ayurveda and "rhythm," which alludes to both pulse-diagnosis and internal body rhythm.
Tagline
Follow Your Rhythm!
• Restructured the information architecture of the mobile app, simplifying onboarding, reducing time to value, and improving user satisfaction through guided interactions and progress trackers
• Branded and revamped the existing UI across multiple platforms including the product (mobile application), website, business cards, ad campaigns, and more.
Product ConceptAyurveda is a traditional Indian medicinal practice. AyuRythm is a company that delivers a modern-day mobile app for maintaining holistic wellness through tech-driven and evidence-based solutions that are personalised to the user’s rhythm. The name "AyuRythm" is a combination of "Ayu" from Ayurveda and "rhythm," which alludes to both pulse-diagnosis and internal body rhythm.
Tagline
Follow Your Rhythm!
Download on Google Play
Over 500k downloads
Over 500k downloads