EmpatheEve
Is a UX project dedicated to promoting emotional safety among women through AI powered tools by creating support and a sense of community. It does this by improving modes of communication that exists between women in girl groups by adding a simple plugin on Whatsapp.
Design Interventions
UX Research
Prototyping
UX Design
Storyboarding
Co-Design Workshops
Partcipatory Research
Qulitative Analysis
My research shows…
AI is still a baby and isn’t built with the customer experience that intends to support women. Instead it’s perpetuating existing societal bias and stereotypes. However, AI tools have been incorporated into various industrial sectors propagating this existing social bias into and creating systemic discrimination.
Spradley’s Dimensions
A Day in Life
Meme Making Excercise
World Building Workshop (Online and Offline Version)
Affinity Map
Pain Points
Women can’t find reliable support when their loved ones are inaccessible
Women are unable to express their true emotions for the fear of being perceived poorly or being burdensome to others
At a time of poor physiological conditions women claim to feel more prone to emotional instability that leads to feeling unsafe
Women need help setting expectations and boundaries within environments that they are uncomfortable in
Opportunities
Women look for advice from close friends during times of emotional turmoil
Women observed that incorporating healthy routines, personalised activities, taking breaks, and hobbies can help with mindfulness and emotional safety
Women have a hard time piroritising their own emotional needs over others
Women don’t voice their concern due to fear of judgement and perception
Moodboard
Trends 2024
The solution must collect all data and send the analytics right back to the users with complete transparency instead of using it to market personalised algorithms
There is a trend towards a decline in religious practices, although there is a heightened search for peace and stability
Increasing trust in conversational AI as a UI over even standard internet searches: more people believe in AI’s accuracy and find its tone of voice more comforting in its personalisation
Storyboarding built on the Whatsapp Design System
Prototyping Testing
3 Key Features
Girl Breaks
Check-Ins to make sure you take mental health breaks
Provides AI recommendations for activities
Helps add friends to plans
Friend Alarms
Helps connects with friends based on proximity and availability
Makes unexpected moments less lonely with peers
Provides AI recommendations based on mutual interest
Virtual Hangs
Status update to connect friends in a similar headspace
Spontaneously orchestrate hangs together
Fun interactions through gamification & AI gesture detection
EmpathEve is a WhatsApp Plugin that…
Checks in with people to help take breaks
Helps connect groups with similar headspace
Creates opportunities for interactions
Matches similar people with similar interests
Creates possibilities for physical connections
For
Who are spontaneous and like socialising
Like interacting with other people
Don’t mind broadcasting personal moments
Like socialising but can’t find the time
Against
Those who are less spontaneous
Do not like interacting with too many people
Do not want to broadcast what they are upto all the time
Who find socialising draining
Business Model Canvas