Available on the Android Play Store
Greysprings ABC Kids Games for Toddlers
1 Million+ downloads
Company Brief
This 6-month project at Greysprings Software Solutions Pvt. Ltd. began with questioning the ethics behind creating digital solutions for preschool kids
Target Audience
Parents looking to:
homeschool their children
playfully introduce good hygiene habits through game
teach their kids soft skills
looking to engage kids meaningfully
Project Impact
500k+ downloads and increasing retention to 50k+ daily active users
Unique Selling Point
the user experience is not addictive or instantly gratifying but positively reinforcing
user flow progresses like an intractable storybook, where the tasks are broken down into memorable and repeatable chunks
find easter eggs and gimmicks are laid out to make the game sticky and humorous
habit-forming games and instructional rhymes
Parents Insights
don’t want kids addicted to screentime
want preschoolers to learn good habits
find oral hygiene hard to incorporate
looking for apps that teach soft skills
Children Insights
kids don’t like to do repetitive chores
but fond of repetition in rhymes
love to mimic actions from stories
Greysprings as a stakeholder
As a company that makes educational apps for kids, over the years, they saw a the lack of apps that teach kids softskills playfully
Through research, ‘hygiene’ was identified as an area that is specifically unexplored in the digital market while being of great value to parents and preschool children
don’t want kids addicted to screentime
want preschoolers to learn good habits
find oral hygiene hard to incorporate
looking for apps that teach soft skills
Children Insights
kids don’t like to do repetitive chores
but fond of repetition in rhymes
love to mimic actions from stories
Greysprings as a stakeholder
As a company that makes educational apps for kids, over the years, they saw a the lack of apps that teach kids softskills playfully
Through research, ‘hygiene’ was identified as an area that is specifically unexplored in the digital market while being of great value to parents and preschool children
User Research
Designing the User Experience
![]()
![]()
![]()
![]()
Designing the User Interface
![]()
![]()
Sound and User Testing
![]()
Testimonials
the oral hygiene app (now incorporated as a game in the hygiene app) sees 50k+ kids on a daily basis
“kids spent a lot of time in simple funny interactions with the animated germ”
“after playing the game twice or thrice, my child is singing along with the rhymes”
“the rhymes have been retained while brushing their teeth”
parents want to see this implemented for other hygiene habits (like dressing, bathing, potty training etc.)
the oral hygiene app (now incorporated as a game in the hygiene app) sees 50k+ kids on a daily basis
“kids spent a lot of time in simple funny interactions with the animated germ”
“after playing the game twice or thrice, my child is singing along with the rhymes”
“the rhymes have been retained while brushing their teeth”
parents want to see this implemented for other hygiene habits (like dressing, bathing, potty training etc.)
App Walkthrough