Marvel AI


Marvel AI is an open-source AI Teaching Assistant designed to streamline educators' workflows, helping educators generate contextual content for lesson planning, grading, testing, tracking academic deadlines, and more.

https://app.marvelai.org/




Project Details


Client Reality AI
Timeline Sep 2024- Ongoing (3 week sprints per feature)

Role AI Product Designer
Brief  To revamp the design and UX of selected features within Marvel AI
Deliverables 
Rubrics generator, Settings page, MCQ generator, Image generation

Tools used Figma, Illustrator, GenAI tools




Project Impact


Design helped improved customer adoption by 33%
Optimizing the customer journey by addressing friction points
0.25x reduce of customer drop-off rates
Significant increase of daily active users by 55%
Resulting in a reduction of support tickets by 3x




Deliverables


Product Audit 
Market Research
Stakeholder Interviews

User Journey Mapping
Feature Wishlist
Information Architecture
Lofi/Hifi Prototype
Wireframing

Design Systems
User Testing
Project Hand-off




Goals


User flows supporting educator workflows, making sure it’s intuitive and accessible
Business user satisfaction through all-in-one solution for educational planning
Product customizing functionality for educators—elevating the overall experience 

Pain Points


Basic UI current UX is too simple to capture the nitty-gritty of educator workflows
Expectation Gap the GenAI software does not produce results as expected teachers
Oldschool educators prefer to have more control and  not so open to AI workflows




Research Insights


Need
While there are popular Gen AI, only a few other products solved for the specific use case of teachers

Conducted competitive analysis and user research through workshops and case studies to identify pain points through these tools

User Insights
Revealed user frustration with AI flows highlighting the need for more flexible, guided input mechanisms and context-specific customization

Need for real-time collaboration and refinement of prompt through integration of live editor, conversational assistance, and AI suggestions




1. Settings Page



Lofi Prototype



Hifi Prototype



2. Rubric Generator


Key Considerations
Format and templates
Accessing rubrics from previous years
Live editing of input






3. MCQ Generator


Key Considerations
Familiar text editing UI
AI smart suggestions
Global and local edits







3. Image Generator


Key Considerations
Feature cards and smart suggestions
Input breakdown for better prompting
Regeneration and edit prompt features






Design System


User Success Measurement

Conducted user testing through A/B tests, surveys and interviews to iterate and developing refined version

Tweaking aspects like number of image generated, editing features, button placements, UX copy, info hierarchies

Defining success through data analytics, customer retention and clicks

A/B tests for toolbar with/without hover





Results


Design helped improved customer adoption by 3x

Optimizing the customer journey by addressing friction points

0.25x reduce of customer drop-off rates

Significant increase of daily active users by 75%