https://sangeetharamanath.cargo.site Sangeetha Ramanath Portfolio Tue, 19 Nov 2024 19:48:45 +0000 https://sangeetharamanath.cargo.site en https://sangeetharamanath.cargo.site/All-Projects Tue, 27 Dec 2022 23:16:36 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/All-Projects Hello, I&nbsp;am&nbsp;Sangeetha Ramanath, a Product Designer (UX Research + Graphic and Branding), articulating empowering interventions by uncovering powerful points of commonality specific to communities through collaborative workshop research.I am passionate about creating technologies that can assist people in their everyday lives. In my free time, I criticize plots of fantasy novels and paint! Work UX Design Graphic and Branding Mixed Methods Research Play AR/VR Writing (scroll ⬇️ to see) All Projects https://sangeetharamanath.cargo.site/Product-and-Graphic-Design Thu, 04 May 2023 19:06:21 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/Product-and-Graphic-Design Graphic Design and Branding These works showcase my experience designing graphics, brands, and identities. I ground my work in research and use visual storytelling to craft design systems. Creating adaptable brand identities that translate across print, mobile, and web—through static, motion, and interactive design. https://sangeetharamanath.cargo.site/User-Research-Design Sat, 04 Mar 2023 20:16:18 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/User-Research-Design Product Design and UXR Projects Work samples highlighting my experience in product design and UX research. My practice lives at the intersection of research, community, and design—centered around understanding people in context. I use mixed methods like collaborative workshops, world-building, games, and meme-making to uncover deep user insights. From early-stage problem discovery to high-fidelity prototyping, my process is grounded in empathy and user-centric design. https://sangeetharamanath.cargo.site/Qualitative-Research-Human-Interactions-with-AI Tue, 02 Jan 2024 20:29:37 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/Qualitative-Research-Human-Interactions-with-AI UX Research and Mixed Methods These work samples highlight my approach to qualitative research and UX design, with a focus on participatory methods and mixed methodologies. I explore human-AI interaction through co-design practices that use humor and play as tools for uncovering deep insights—especially to empower women and foster inclusive, collaborative AI experiences. My research responds to unique community needs through contextual inquiry, facilitating connection and creative engagement for meaningful impact. https://sangeetharamanath.cargo.site/AR-VR Sat, 04 Mar 2023 19:59:20 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/AR-VR AR/VR https://sangeetharamanath.cargo.site/Writing Tue, 09 May 2023 05:02:22 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/Writing Writing https://sangeetharamanath.cargo.site/Marvel-AI-Teacher-s-Assistance Tue, 19 Nov 2024 19:48:45 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/Marvel-AI-Teacher-s-Assistance <img width="2704" height="1504" width_o="2704" height_o="1504" data-src="https://freight.cargo.site/t/original/i/14ff0b6ca4aaf9a34304815efaecb638bca9d90596c05be2bd0e61b4b5ab561e/Screenshot-2025-04-03-at-10.07.07PM.png" data-mid="229249256" border="0" src="https://freight.cargo.site/w/1000/i/14ff0b6ca4aaf9a34304815efaecb638bca9d90596c05be2bd0e61b4b5ab561e/Screenshot-2025-04-03-at-10.07.07PM.png" /> <img width="2704" height="654" width_o="2704" height_o="654" data-src="https://freight.cargo.site/t/original/i/757948365cf73946c97db122a75716fde18fb2d72d887b334ebe8ddb441edbc5/Screenshot-2025-04-03-at-10.22.50PM.png" data-mid="229249338" border="0" src="https://freight.cargo.site/w/1000/i/757948365cf73946c97db122a75716fde18fb2d72d887b334ebe8ddb441edbc5/Screenshot-2025-04-03-at-10.22.50PM.png" /> Marvel AI Marvel AI is an open-source AI Teaching Assistant designed to streamline educators' workflows, helping educators generate contextual content for lesson planning, grading, testing, tracking academic deadlines, and more. https://app.marvelai.org/ Project Details Client Reality AI Timeline Sep 2024- Ongoing (3 week sprints per feature) Role&nbsp;AI Product Designer Brief &nbsp;To revamp the design and UX of selected features within Marvel AI Deliverables&nbsp;Rubrics generator,&nbsp;Settings page,&nbsp;MCQ generator,&nbsp;Image generationTools used Figma, Illustrator, GenAI tools Project Impact Design helped improved customer adoption by 33%Optimizing the customer journey by addressing friction points 0.25x reduce of customer drop-off ratesSignificant increase of daily active users by 55%Resulting in a reduction of support tickets by 3x DeliverablesProduct Audit&nbsp; Market Research Stakeholder Interviews User Journey Mapping Feature Wishlist Information Architecture Lofi/Hifi Prototype Wireframing Design Systems User Testing Project Hand-off Goals User flows supporting educator workflows, making sure it’s intuitive and accessibleBusiness user satisfaction through all-in-one solution for educational planningProduct customizing functionality for educators—elevating the overall experience&nbsp; Pain Points Basic UI current UX is too simple to capture the nitty-gritty of educator workflowsExpectation Gap the GenAI software does not produce results as expected teachers Oldschool educators prefer to have more control and&nbsp; not so open to AI workflows <img width="910" height="1038" width_o="910" height_o="1038" data-src="https://freight.cargo.site/t/original/i/48e203d8da7577a3b9f114c8e70192ebf845c972299b0c3652c3aff760cedb0d/Screenshot-2025-05-10-at-3.08.13PM.png" data-mid="233035476" border="0" data-scale="86" src="https://freight.cargo.site/w/910/i/48e203d8da7577a3b9f114c8e70192ebf845c972299b0c3652c3aff760cedb0d/Screenshot-2025-05-10-at-3.08.13PM.png" /> Research InsightsNeed While there are popular Gen AI, only a few other products solved for the specific use case of teachersConducted competitive analysis and user research through workshops and case studies to identify pain points through these toolsUser Insights Revealed user frustration with AI flows highlighting the need for more flexible, guided input mechanisms and context-specific customizationNeed for real-time collaboration and refinement of prompt through integration of live editor, conversational assistance, and AI suggestions 1. Settings Page <img width="1636" height="794" width_o="1636" height_o="794" data-src="https://freight.cargo.site/t/original/i/c5764e376a8520182468de84db62200fa4d2aab32e5f8e1310f82a4dcd4bdd23/Screenshot-2025-04-04-at-3.08.52PM.png" data-mid="229282409" border="0" src="https://freight.cargo.site/w/1000/i/c5764e376a8520182468de84db62200fa4d2aab32e5f8e1310f82a4dcd4bdd23/Screenshot-2025-04-04-at-3.08.52PM.png" /> Lofi Prototype <img width="1586" height="1126" width_o="1586" height_o="1126" data-src="https://freight.cargo.site/t/original/i/9eca214211d5d62a4d63bbc9fd72ce7d90428f5411630fbc3932955d43cef1ae/Screenshot-2025-05-10-at-11.15.49AM.png" data-mid="233027523" border="0" src="https://freight.cargo.site/w/1000/i/9eca214211d5d62a4d63bbc9fd72ce7d90428f5411630fbc3932955d43cef1ae/Screenshot-2025-05-10-at-11.15.49AM.png" /> <img width="1586" height="1128" width_o="1586" height_o="1128" data-src="https://freight.cargo.site/t/original/i/60d76ef2ef47a32454ba2eaa8c2395889ba19fe57867be061c218bb27c9f1651/Screenshot-2025-05-10-at-11.15.16AM.png" data-mid="233027524" border="0" src="https://freight.cargo.site/w/1000/i/60d76ef2ef47a32454ba2eaa8c2395889ba19fe57867be061c218bb27c9f1651/Screenshot-2025-05-10-at-11.15.16AM.png" /> <img width="1586" height="1128" width_o="1586" height_o="1128" data-src="https://freight.cargo.site/t/original/i/ea14eba16a6c0f309084931ed8f59754e4dcc4d7a7801cc58635ae7085452d7a/Screenshot-2025-05-10-at-11.16.03AM.png" data-mid="233027546" border="0" src="https://freight.cargo.site/w/1000/i/ea14eba16a6c0f309084931ed8f59754e4dcc4d7a7801cc58635ae7085452d7a/Screenshot-2025-05-10-at-11.16.03AM.png" /> <img width="1590" height="1130" width_o="1590" height_o="1130" data-src="https://freight.cargo.site/t/original/i/998dccf9f7fc5760b80888891de39af38bdee7196c129958a0e4b2abef934e98/Screenshot-2025-05-10-at-11.15.36AM.png" data-mid="233027550" border="0" src="https://freight.cargo.site/w/1000/i/998dccf9f7fc5760b80888891de39af38bdee7196c129958a0e4b2abef934e98/Screenshot-2025-05-10-at-11.15.36AM.png" /> Hifi Prototype 2. Rubric Generator Key ConsiderationsFormat and templatesAccessing rubrics from previous yearsLive editing of input 

 <img width="1400" height="1086" width_o="1400" height_o="1086" data-src="https://freight.cargo.site/t/original/i/fe33293dbe49d5bb5cdb90b8068bca25a941f54ab2db62a1a6b785d95c8c4800/Screenshot-2025-05-10-at-11.50.49AM.png" data-mid="233034836" border="0" src="https://freight.cargo.site/w/1000/i/fe33293dbe49d5bb5cdb90b8068bca25a941f54ab2db62a1a6b785d95c8c4800/Screenshot-2025-05-10-at-11.50.49AM.png" /> <img width="1412" height="1096" width_o="1412" height_o="1096" data-src="https://freight.cargo.site/t/original/i/16ae64a95637c7686c885928af97a3c88aa51a199af59309260ccc452edc0a54/Screenshot-2025-05-10-at-11.50.57AM.png" data-mid="233034837" border="0" src="https://freight.cargo.site/w/1000/i/16ae64a95637c7686c885928af97a3c88aa51a199af59309260ccc452edc0a54/Screenshot-2025-05-10-at-11.50.57AM.png" /> <img width="1598" height="1292" width_o="1598" height_o="1292" data-src="https://freight.cargo.site/t/original/i/28f277e87d048c876d493bab0552d74ec9c1c7029511cead959baff09b0287ee/Screenshot-2025-05-10-at-11.51.36AM.png" data-mid="233034846" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/28f277e87d048c876d493bab0552d74ec9c1c7029511cead959baff09b0287ee/Screenshot-2025-05-10-at-11.51.36AM.png" /> 3. MCQ Generator Key ConsiderationsFamiliar text editing UIAI smart suggestionsGlobal and local edits <img width="1204" height="1272" width_o="1204" height_o="1272" data-src="https://freight.cargo.site/t/original/i/1c2050cd9e722f3c93685418b791e7d189b958f33a392f13d08d9070cf08b7fc/Screenshot-2025-05-10-at-2.34.09PM.png" data-mid="233035291" border="0" src="https://freight.cargo.site/w/1000/i/1c2050cd9e722f3c93685418b791e7d189b958f33a392f13d08d9070cf08b7fc/Screenshot-2025-05-10-at-2.34.09PM.png" /> <img width="978" height="1304" width_o="978" height_o="1304" data-src="https://freight.cargo.site/t/original/i/e02ae6532c1d3aef6dc47b8d124d2f6d92d068f5259cb1a940360d82cc5c74d3/Screenshot-2025-05-10-at-2.37.17PM.png" data-mid="233035288" border="0" src="https://freight.cargo.site/w/978/i/e02ae6532c1d3aef6dc47b8d124d2f6d92d068f5259cb1a940360d82cc5c74d3/Screenshot-2025-05-10-at-2.37.17PM.png" /> <img width="1430" height="1280" width_o="1430" height_o="1280" data-src="https://freight.cargo.site/t/original/i/7acff101410f40a01079bf0d6ca510f5481fcf07efdfe831fbd05c72986f1290/Screenshot-2025-05-10-at-2.40.55PM.png" data-mid="233035289" border="0" src="https://freight.cargo.site/w/1000/i/7acff101410f40a01079bf0d6ca510f5481fcf07efdfe831fbd05c72986f1290/Screenshot-2025-05-10-at-2.40.55PM.png" /> 3. Image Generator Key ConsiderationsFeature cards and smart suggestionsInput breakdown for better promptingRegeneration and edit prompt features <img width="1368" height="1018" width_o="1368" height_o="1018" data-src="https://freight.cargo.site/t/original/i/aeda6f8be7d52cf90810b5ceecd23c53f4f48f25b88dce5492a93fe9a4d450a9/Screenshot-2025-05-10-at-2.47.07PM.png" data-mid="233035360" border="0" src="https://freight.cargo.site/w/1000/i/aeda6f8be7d52cf90810b5ceecd23c53f4f48f25b88dce5492a93fe9a4d450a9/Screenshot-2025-05-10-at-2.47.07PM.png" /> <img width="1432" height="1080" width_o="1432" height_o="1080" data-src="https://freight.cargo.site/t/original/i/51088f5e66ab2af153d71ff958eaaf88542fe2ed3aad393a882c97b8a1159466/Screenshot-2025-05-10-at-2.47.36PM.png" data-mid="233035366" border="0" src="https://freight.cargo.site/w/1000/i/51088f5e66ab2af153d71ff958eaaf88542fe2ed3aad393a882c97b8a1159466/Screenshot-2025-05-10-at-2.47.36PM.png" /> <img width="1454" height="1098" width_o="1454" height_o="1098" data-src="https://freight.cargo.site/t/original/i/47737377d4caaf6059c99d6856d11491b5564a423b35d72d8f591ff437bd6039/Screenshot-2025-05-10-at-2.47.57PM.png" data-mid="233035365" border="0" src="https://freight.cargo.site/w/1000/i/47737377d4caaf6059c99d6856d11491b5564a423b35d72d8f591ff437bd6039/Screenshot-2025-05-10-at-2.47.57PM.png" /> <img width="1530" height="1086" width_o="1530" height_o="1086" data-src="https://freight.cargo.site/t/original/i/d336f1283d3881f44d660b7b7bf3597d40aaed043bd0a22425b2cd6b52e75dbe/Screenshot-2025-05-10-at-2.49.05PM.png" data-mid="233035367" border="0" src="https://freight.cargo.site/w/1000/i/d336f1283d3881f44d660b7b7bf3597d40aaed043bd0a22425b2cd6b52e75dbe/Screenshot-2025-05-10-at-2.49.05PM.png" /> <img width="1476" height="1046" width_o="1476" height_o="1046" data-src="https://freight.cargo.site/t/original/i/78e13b24ebc100a3b02701ee912245fe0fa92ce0d510cebdaf236df6e1aefa57/Screenshot-2025-05-10-at-2.50.08PM.png" data-mid="233035376" border="0" src="https://freight.cargo.site/w/1000/i/78e13b24ebc100a3b02701ee912245fe0fa92ce0d510cebdaf236df6e1aefa57/Screenshot-2025-05-10-at-2.50.08PM.png" /> <img width="1474" height="1048" width_o="1474" height_o="1048" data-src="https://freight.cargo.site/t/original/i/fcdedd30e50a1fc9a1baf92b99d0c48f57cdce4cf47c5b57a8a7005ca70edc78/Screenshot-2025-05-10-at-2.49.57PM.png" data-mid="233035368" border="0" src="https://freight.cargo.site/w/1000/i/fcdedd30e50a1fc9a1baf92b99d0c48f57cdce4cf47c5b57a8a7005ca70edc78/Screenshot-2025-05-10-at-2.49.57PM.png" /> Design System Colors, Type, Buttons and Icons Built on existing design systems and a preference for dark mode. Established a design system with a defined primary and secondary colors and typefaces by creating color variables and text styles in Figma, enabling team members to build adjacent features with a cohesive brand image. Standardized buttons, grids, icons, and components were documented in a shared library for easy reuse. <img width="1652" height="376" width_o="1652" height_o="376" data-src="https://freight.cargo.site/t/original/i/083536ccd1927cee2355c238cb41aa780c4117d730ce8a5684e9f3fe1fc08c2c/Screenshot-2025-05-10-at-2.58.17PM.png" data-mid="233035411" border="0" src="https://freight.cargo.site/w/1000/i/083536ccd1927cee2355c238cb41aa780c4117d730ce8a5684e9f3fe1fc08c2c/Screenshot-2025-05-10-at-2.58.17PM.png" /> <img width="1508" height="1250" width_o="1508" height_o="1250" data-src="https://freight.cargo.site/t/original/i/da13b67bc834cb736db0135d5d6457b85b58574481d1e04643e0ce2b10597bcf/Screenshot-2025-04-16-at-10.45.17PM.png" data-mid="229905727" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/da13b67bc834cb736db0135d5d6457b85b58574481d1e04643e0ce2b10597bcf/Screenshot-2025-04-16-at-10.45.17PM.png" /> <img width="1654" height="1040" width_o="1654" height_o="1040" data-src="https://freight.cargo.site/t/original/i/2ca4c4dc8c22374ec86b02448d6cf342f71e174955a22a2186089d40fbdbae8a/Screenshot-2025-04-16-at-11.10.06PM.png" data-mid="229906457" border="0" src="https://freight.cargo.site/w/1000/i/2ca4c4dc8c22374ec86b02448d6cf342f71e174955a22a2186089d40fbdbae8a/Screenshot-2025-04-16-at-11.10.06PM.png" /> <img width="1506" height="1160" width_o="1506" height_o="1160" data-src="https://freight.cargo.site/t/original/i/82cc90a95696ec767bc38ba9ca45c65483acd59d5885102946850595cb318c78/Screenshot-2025-05-10-at-3.02.05PM.png" data-mid="233035431" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/82cc90a95696ec767bc38ba9ca45c65483acd59d5885102946850595cb318c78/Screenshot-2025-05-10-at-3.02.05PM.png" /> <img width="1616" height="1144" width_o="1616" height_o="1144" data-src="https://freight.cargo.site/t/original/i/e2778ac552d8929652ae44b523c3667d9a841b3e41978a31cf3e3ecc6a35d299/Screenshot-2025-04-16-at-10.31.49PM.png" data-mid="229905173" border="0" src="https://freight.cargo.site/w/1000/i/e2778ac552d8929652ae44b523c3667d9a841b3e41978a31cf3e3ecc6a35d299/Screenshot-2025-04-16-at-10.31.49PM.png" /> User Success MeasurementConducted user testing through A/B tests, surveys and interviews to iterate and developing refined versionTweaking aspects like number of image generated, editing features, button placements, UX copy, info hierarchiesDefining success through data analytics, customer retention and clicks <img width="2068" height="194" width_o="2068" height_o="194" data-src="https://freight.cargo.site/t/original/i/1dcad5f7caec781eccde796003500acd5d5405df9a2a07c4134a0afdd9715f20/Screenshot-2025-05-10-at-5.00.19PM.png" data-mid="233040579" border="0" src="https://freight.cargo.site/w/1000/i/1dcad5f7caec781eccde796003500acd5d5405df9a2a07c4134a0afdd9715f20/Screenshot-2025-05-10-at-5.00.19PM.png" /><img width="2070" height="210" width_o="2070" height_o="210" data-src="https://freight.cargo.site/t/original/i/57962d34d3b395aed692bf69eef72950bda6d7d5834b12dfe630f5a9e84ad8c9/Screenshot-2025-05-10-at-5.00.11PM.png" data-mid="233040580" border="0" src="https://freight.cargo.site/w/1000/i/57962d34d3b395aed692bf69eef72950bda6d7d5834b12dfe630f5a9e84ad8c9/Screenshot-2025-05-10-at-5.00.11PM.png" />A/B tests for toolbar with/without hover ResultsDesign helped improved customer adoption by 3xOptimizing the customer journey by addressing friction points 0.25x reduce of customer drop-off ratesSignificant increase of daily active users by 75% https://sangeetharamanath.cargo.site/Career-Navigation-Portal Wed, 13 Nov 2024 22:29:42 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/Career-Navigation-Portal &nbsp; &nbsp; Project Details Client ConfidentialTimeline 3 months Tools used Figma, Illustrator, After Effects, Photoshop, InDesign Role UX Product Designer Brief To revamp the career navigation portal Career Navigation Portal Revamp Redesigned the UX of the green career navigation portal as part of the NYSERDA Clean Energy Internship Program, using wireframes, user flows, and prototypes to successfully transition the platform from B2B to B2C use. Designed to bridge the talent gap through inclusive, data-driven solutions, the platform offers personalized job recommendations, local training opportunities for in-demand roles, and insights into projected green career trajectories, empowering individuals to build sustainable futures.&nbsp; Project Impact Improved design resulted in 2x the number of completed career assessments within the first month by strategic UX interventionsCaptured the platform’s USP by visualizing projected career trajectories through simple motion graphics and interactive animationsRedesign led to 50% lesser customer support tickets Decreasing time to value and increasing ease of customer adoption by 65% DeliverablesWebsite Audit&nbsp;Brand Strategy and ColoursStakeholder InterviewsUser Journey MappingProduct Alignment and MessagingInformation ArchitectureLofi/Hifi Prototype and WireframeUser Testing Current Website Audit <img width="3903" height="2667" width_o="3903" height_o="2667" data-src="https://freight.cargo.site/t/original/i/e08bf8cf36dc2b13b97d8f89b7d55c783acdf32509d19e05397bd1894812058a/Portfolio.png" data-mid="221859860" border="0" src="https://freight.cargo.site/w/1000/i/e08bf8cf36dc2b13b97d8f89b7d55c783acdf32509d19e05397bd1894812058a/Portfolio.png" /> Problem Setting The current site, originally designed for cohort-based B2B use, lacks the usability, engagement, and functionality needed for independent users. Fails to effectively communicate product value or impact, and lacks user retention. How might we... Encourage users to complete career navigation on their own and utilize the various product features like job locator and career trajectories map to visualize futures in green energy. User Journey Mapping <img width="3903" height="2233" width_o="3903" height_o="2233" data-src="https://freight.cargo.site/t/original/i/29f44e2d479e28d7dff6dc67df9c652f92fea38dca080d3bdc877bd4108aaed3/Portfolio_0-03.png" data-mid="221931468" border="0" src="https://freight.cargo.site/w/1000/i/29f44e2d479e28d7dff6dc67df9c652f92fea38dca080d3bdc877bd4108aaed3/Portfolio_0-03.png" /> User Persona <img width="3903" height="2233" width_o="3903" height_o="2233" data-src="https://freight.cargo.site/t/original/i/705ddbca098c8edfb054b371290874cc1e7021524fba7d2264aad1f7344c9863/Portfolio_0-04.png" data-mid="221931745" border="0" src="https://freight.cargo.site/w/1000/i/705ddbca098c8edfb054b371290874cc1e7021524fba7d2264aad1f7344c9863/Portfolio_0-04.png" /> <img width="3903" height="2233" width_o="3903" height_o="2233" data-src="https://freight.cargo.site/t/original/i/f4ff459c53f1db909103d4d78599aea4dcf97d3719e58c8a4d080b179954e3d0/Portfolio_0-05.png" data-mid="221931744" border="0" src="https://freight.cargo.site/w/1000/i/f4ff459c53f1db909103d4d78599aea4dcf97d3719e58c8a4d080b179954e3d0/Portfolio_0-05.png" /> User Research Insights Growing need to understand user motivations to transition into green energyCareer maps need to reflect real, non-linear journeysNeed help visualizing career transition in green energy, skill transferDisconnect between career advice and local job opportunitiesAssessment should feel engaging, not like a testUsers value social proof and real-world storiesMany users don’t know where to start—onboarding needs to guideCareer exploration is emotional—users seek encouragement

 Research Insight Translation to Features Home page highlighting impact through messagingShowcasing product features and benefits in a short span Improved user experience and better assessment experience Reiterating collected data as evidence of accuracyUI that reflects ideas as metaphor i.e, bookmarked jobs, non-linear timelines&nbsp;Gamification and using avatars to add personality Low Fi Wireframe <img width="3903" height="3764" width_o="3903" height_o="3764" data-src="https://freight.cargo.site/t/original/i/12cb385d6ad1a1b038876902a8b64cde8e6bfe4fe104b71f8d61a2267843593e/Portfolio_0-06.png" data-mid="221932897" border="0" src="https://freight.cargo.site/w/1000/i/12cb385d6ad1a1b038876902a8b64cde8e6bfe4fe104b71f8d61a2267843593e/Portfolio_0-06.png" /> Colour Variations Instead of defaulting to an obvious green—often associated with sustainability but misaligned with user motivations—I focused on what users actually prioritized: job prospects and trust. Users wanted a platform that felt reliable, approachable, and motivating. After exploring a range of palettes, I landed on a fresh, blue-green teal that balances credibility with optimism, offering a more nuanced and user-aligned visual identity. <img width="3903" height="3080" width_o="3903" height_o="3080" data-src="https://freight.cargo.site/t/original/i/4fa28cf1a2a213322a8113cfc59964b6bef013a72c8b45c10b0cda45baa0c134/Portfolio_1-07.png" data-mid="221933011" border="0" src="https://freight.cargo.site/w/1000/i/4fa28cf1a2a213322a8113cfc59964b6bef013a72c8b45c10b0cda45baa0c134/Portfolio_1-07.png" /> Colour Rebrand <img width="3903" height="1469" width_o="3903" height_o="1469" data-src="https://freight.cargo.site/t/original/i/c62f5902faa84dd88088389ea57bcaa4556447bcede34e1ef96adbc6e8320dae/Portfolio_2.png" data-mid="221933160" border="0" src="https://freight.cargo.site/w/1000/i/c62f5902faa84dd88088389ea57bcaa4556447bcede34e1ef96adbc6e8320dae/Portfolio_2.png" /> Hi Fi Wireframe Screens <img width="7487" height="7606" width_o="7487" height_o="7606" data-src="https://freight.cargo.site/t/original/i/61a683b7171d1dee87a43880013f63c6401b969822857bfd53437e5fe60cff97/Screens.png" data-mid="221936774" border="0" src="https://freight.cargo.site/w/1000/i/61a683b7171d1dee87a43880013f63c6401b969822857bfd53437e5fe60cff97/Screens.png" /> https://sangeetharamanath.cargo.site/EmpathEve-AI-Powered-App Fri, 26 Apr 2024 03:54:55 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/EmpathEve-AI-Powered-App EmpatheEve&nbsp;Is a UX project dedicated to promoting emotional safety among women through AI powered tools by creating support and a sense of community. It does this by improving modes of communication that exists between women in girl groups by adding a simple plugin on Whatsapp. Design Interventions UX Research Prototyping UX DesignStoryboardingCo-Design WorkshopsPartcipatory Research Qulitative Analysis <img width="1112" height="876" width_o="1112" height_o="876" data-src="https://freight.cargo.site/t/original/i/ee5273240fca02068594f952f43e597900d7747a1be234fdb9e95d278d4f2d1c/Screenshot-2024-05-20-at-11.55.26PM.png" data-mid="211319717" border="0" src="https://freight.cargo.site/w/1000/i/ee5273240fca02068594f952f43e597900d7747a1be234fdb9e95d278d4f2d1c/Screenshot-2024-05-20-at-11.55.26PM.png" /> Limitations in the ways we use AI “UNESCO data shows that only 12% of AI researchers are women, and they represent only 6 percent of software developers” “Women are 47% more likely to be seriously insured and 17% more likely to die than a man in a similar accident explain” “Researchers find bias in up to 38.6% of ‘facts’ used by AI” “Due to COVID-19, 55% of companies have accelerated their AI adoption plans to address the skills deficiencies in various industries” My research shows…AI is still a baby and isn’t built with the customer experience that intends to support women. Instead it’s perpetuating existing societal bias and stereotypes. However, AI tools have been incorporated into various industrial sectors propagating this existing social bias into and creating systemic discrimination. Interview Notes <img width="2626" height="1456" width_o="2626" height_o="1456" data-src="https://freight.cargo.site/t/original/i/589a3649dbf3989926d82ee555d38aaa6f5ccc9373ec6ae97618d30e33b4831d/Screenshot-2024-04-26-at-2.15.40AM.png" data-mid="209786337" border="0" src="https://freight.cargo.site/w/1000/i/589a3649dbf3989926d82ee555d38aaa6f5ccc9373ec6ae97618d30e33b4831d/Screenshot-2024-04-26-at-2.15.40AM.png" /> Spradley’s Dimensions <img width="1624" height="1368" width_o="1624" height_o="1368" data-src="https://freight.cargo.site/t/original/i/9287972dedb493018a7cc570007abb2525c265d035787482cf7727967578e8fe/Screenshot-2024-04-26-at-12.58.55AM.png" data-mid="209783745" border="0" src="https://freight.cargo.site/w/1000/i/9287972dedb493018a7cc570007abb2525c265d035787482cf7727967578e8fe/Screenshot-2024-04-26-at-12.58.55AM.png" /> A Day in Life <img width="1380" height="1390" width_o="1380" height_o="1390" data-src="https://freight.cargo.site/t/original/i/99b71abc2859c52d839cc3f605182f72d02a2bf99d71e7aef73f0fe93cfb580e/Screenshot-2024-04-26-at-1.03.10AM.png" data-mid="209783824" border="0" src="https://freight.cargo.site/w/1000/i/99b71abc2859c52d839cc3f605182f72d02a2bf99d71e7aef73f0fe93cfb580e/Screenshot-2024-04-26-at-1.03.10AM.png" /> Meme Making Excercise <img width="1970" height="960" width_o="1970" height_o="960" data-src="https://freight.cargo.site/t/original/i/8775393ef48ed65809b2590e0b9d3d6fea754e30965e7fab424e0a8e34b590e6/Screenshot-2024-04-26-at-1.05.03AM.png" data-mid="209783852" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/8775393ef48ed65809b2590e0b9d3d6fea754e30965e7fab424e0a8e34b590e6/Screenshot-2024-04-26-at-1.05.03AM.png" /> World Building Workshop (Online and Offline Version) <img width="2212" height="902" width_o="2212" height_o="902" data-src="https://freight.cargo.site/t/original/i/ae5ea7bfac8657413b626d28d0655c36c082cc0fcd7d70cd5c4999fccd08e2b8/Screenshot-2024-04-26-at-1.12.52AM.png" data-mid="209784332" border="0" src="https://freight.cargo.site/w/1000/i/ae5ea7bfac8657413b626d28d0655c36c082cc0fcd7d70cd5c4999fccd08e2b8/Screenshot-2024-04-26-at-1.12.52AM.png" /> Affinity Map <img width="2172" height="1512" width_o="2172" height_o="1512" data-src="https://freight.cargo.site/t/original/i/4558bd6fdfd9db95add6bfd53b68e93f2ab5f562e0ab63e13b1c71204195823a/Screenshot-2024-04-26-at-1.14.52AM.png" data-mid="209784339" border="0" data-scale="71" src="https://freight.cargo.site/w/1000/i/4558bd6fdfd9db95add6bfd53b68e93f2ab5f562e0ab63e13b1c71204195823a/Screenshot-2024-04-26-at-1.14.52AM.png" /> Pain PointsWomen can’t find reliable support when their loved ones are inaccessibleWomen are unable to express their true emotions for the fear of being perceived poorly or being burdensome to othersAt a time of poor physiological conditions women claim to feel more prone to emotional instability that leads to feeling unsafe Women need help setting expectations and boundaries within environments that they are uncomfortable in OpportunitiesWomen look for advice from close friends during times of emotional turmoil Women observed that incorporating healthy routines, personalised activities, taking breaks, and hobbies can help with mindfulness and emotional safety Women have a hard time piroritising their own emotional needs over others Women don’t voice their concern due to fear of judgement and perception Moodboard <img width="2648" height="1276" width_o="2648" height_o="1276" data-src="https://freight.cargo.site/t/original/i/6b91e7197b635587952df15241606ea500b3a1da25813d7f86623d78ec3f414d/Screenshot-2024-04-26-at-1.30.52AM.png" data-mid="209784516" border="0" src="https://freight.cargo.site/w/1000/i/6b91e7197b635587952df15241606ea500b3a1da25813d7f86623d78ec3f414d/Screenshot-2024-04-26-at-1.30.52AM.png" /> Trends 2024 <img width="1388" height="1250" width_o="1388" height_o="1250" data-src="https://freight.cargo.site/t/original/i/4411276201f74c1460ada202e79811fc1d4a812dac9923a5d0faf4865d73d65f/Screenshot-2024-04-26-at-1.51.07AM.png" data-mid="209785208" border="0" src="https://freight.cargo.site/w/1000/i/4411276201f74c1460ada202e79811fc1d4a812dac9923a5d0faf4865d73d65f/Screenshot-2024-04-26-at-1.51.07AM.png" /> The solution must collect all data and send the analytics right back to the users with complete transparency instead of using it to market personalised algorithmsThere is a trend towards a decline in religious practices, although there is a heightened search for peace and stabilityIncreasing trust in conversational AI as a UI over even standard internet searches: more people believe in AI’s accuracy and find its tone of voice more comforting in its personalisation Storyboarding&nbsp;built on the Whatsapp Design System <img width="2614" height="1398" width_o="2614" height_o="1398" data-src="https://freight.cargo.site/t/original/i/dce1df48260bd5f32cbab9786f5348464e63e6d331ae88c899388686d706b912/Screenshot-2024-04-26-at-1.37.42AM.png" data-mid="209784587" border="0" src="https://freight.cargo.site/w/1000/i/dce1df48260bd5f32cbab9786f5348464e63e6d331ae88c899388686d706b912/Screenshot-2024-04-26-at-1.37.42AM.png" /> Prototyping Testing <img width="1592" height="1402" width_o="1592" height_o="1402" data-src="https://freight.cargo.site/t/original/i/7ff1865f04d2be1ee3d94c6128e21042c5ce126b62df33895b66d4b4fe85a09b/Screenshot-2024-04-26-at-1.42.34AM.png" data-mid="209784848" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/7ff1865f04d2be1ee3d94c6128e21042c5ce126b62df33895b66d4b4fe85a09b/Screenshot-2024-04-26-at-1.42.34AM.png" /> <img width="1862" height="1628" width_o="1862" height_o="1628" data-src="https://freight.cargo.site/t/original/i/754c4a793288b72fbf239f1367687c36fe4b8c9c6cb65aa7281cd288b8eea9e1/Screenshot-2024-04-26-at-1.42.09AM.png" data-mid="209784813" border="0" src="https://freight.cargo.site/w/1000/i/754c4a793288b72fbf239f1367687c36fe4b8c9c6cb65aa7281cd288b8eea9e1/Screenshot-2024-04-26-at-1.42.09AM.png" /> <img width="1112" height="1162" width_o="1112" height_o="1162" data-src="https://freight.cargo.site/t/original/i/ee16c614e0365a7a2ab27213ad29d3c14425e24d71e5742674f68fb3c36ff12a/Screenshot-2024-04-26-at-1.43.01AM.png" data-mid="209784919" border="0" src="https://freight.cargo.site/w/1000/i/ee16c614e0365a7a2ab27213ad29d3c14425e24d71e5742674f68fb3c36ff12a/Screenshot-2024-04-26-at-1.43.01AM.png" /> <img width="1014" height="1046" width_o="1014" height_o="1046" data-src="https://freight.cargo.site/t/original/i/c21cbf8a7b6f2fdc1525d812f1cf73f04d15207a30c294b117252ee075e930c7/Screenshot-2024-04-26-at-1.43.33AM.png" data-mid="209785111" border="0" src="https://freight.cargo.site/w/1000/i/c21cbf8a7b6f2fdc1525d812f1cf73f04d15207a30c294b117252ee075e930c7/Screenshot-2024-04-26-at-1.43.33AM.png" /> 3 Key Features <img width="2224" height="1668" width_o="2224" height_o="1668" data-src="https://freight.cargo.site/t/original/i/7a70b874dccd8af1c5a97ca834f96039b7a9bfb7b1f0040c139aa9f262961f5d/3_Qualities-copy.png" data-mid="211310263" border="0" src="https://freight.cargo.site/w/1000/i/7a70b874dccd8af1c5a97ca834f96039b7a9bfb7b1f0040c139aa9f262961f5d/3_Qualities-copy.png" /> Girl Breaks Check-Ins to make sure you take mental health breaks Provides AI recommendations for activities Helps add friends to plans <img width="2366" height="466" width_o="2366" height_o="466" data-src="https://freight.cargo.site/t/original/i/3e38a392561dd1e358c6538f33b49a3092236b53bf744f16e1e303aeeddb347c/Screenshot-2024-05-20-at-9.12.37PM.png" data-mid="211313897" border="0" src="https://freight.cargo.site/w/1000/i/3e38a392561dd1e358c6538f33b49a3092236b53bf744f16e1e303aeeddb347c/Screenshot-2024-05-20-at-9.12.37PM.png" /> Friend AlarmsHelps connects with friends based on proximity and availability Makes unexpected moments less lonely with peers Provides AI recommendations based on mutual interest <img width="2410" height="430" width_o="2410" height_o="430" data-src="https://freight.cargo.site/t/original/i/971fce2891e0fa555fba38a4b09ec32a685f261a91b5d6df0e8e08fa5947cca4/Screenshot-2024-04-26-at-12.10.21AM.png" data-mid="209786152" border="0" src="https://freight.cargo.site/w/1000/i/971fce2891e0fa555fba38a4b09ec32a685f261a91b5d6df0e8e08fa5947cca4/Screenshot-2024-04-26-at-12.10.21AM.png" /> Virtual HangsStatus update to connect friends in a similar headspace Spontaneously orchestrate hangs together Fun interactions through gamification &amp; AI gesture detection <img width="1828" height="370" width_o="1828" height_o="370" data-src="https://freight.cargo.site/t/original/i/5784d693ae5389b4053a3200e18b7dab1bd6653e56b7abb31e63ed77fb5e7dea/Screenshot-2024-04-26-at-12.10.39AM.png" data-mid="209786158" border="0" src="https://freight.cargo.site/w/1000/i/5784d693ae5389b4053a3200e18b7dab1bd6653e56b7abb31e63ed77fb5e7dea/Screenshot-2024-04-26-at-12.10.39AM.png" /> <img width="479" height="480" width_o="479" height_o="480" data-src="https://freight.cargo.site/t/original/i/e400dc0688bb32797a81e2e40cf1154be05592ffcb27cbd52b5943ccd4fb6712/WhatsApp_icon.png" data-mid="211319199" border="0" src="https://freight.cargo.site/w/479/i/e400dc0688bb32797a81e2e40cf1154be05592ffcb27cbd52b5943ccd4fb6712/WhatsApp_icon.png" /> EmpathEve is a WhatsApp Plugin that… Checks in with people to help take breaks Helps connect groups with similar headspace Creates opportunities for interactions Matches similar people with similar interests Creates possibilities for physical connections ForWho are spontaneous and like socialising Like interacting with other people Don’t mind broadcasting personal moments Like socialising but can’t find the time AgainstThose who are less spontaneous Do not like interacting with too many people Do not want to broadcast what they are upto all the time Who find socialising draining <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/538e954461b86e6e2e707266bb0be4d4f333e45ee39a0404e565cbc46f348e3b/Sangeetha-Ramanath.png" data-mid="211314043" border="0" src="https://freight.cargo.site/w/960/i/538e954461b86e6e2e707266bb0be4d4f333e45ee39a0404e565cbc46f348e3b/Sangeetha-Ramanath.png" /> Business Model Canvas https://sangeetharamanath.cargo.site/Greysprings-App-for-Kids Wed, 04 Jan 2023 08:14:44 +0000 Sangeetha Ramanath Portfolio https://sangeetharamanath.cargo.site/Greysprings-App-for-Kids &nbsp; <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/4abdd7cb588c9e535b5875be2fa08cf18b1133433d62326b4d763d3849adb103/732208.png" data-mid="194476707" border="0" src="https://freight.cargo.site/w/512/i/4abdd7cb588c9e535b5875be2fa08cf18b1133433d62326b4d763d3849adb103/732208.png" /> Available on the Android Play Store Greysprings ABC Kids Games for Toddlers 1 Million+ downloads Company Brief This 6-month project at Greysprings Software Solutions Pvt. Ltd.&nbsp;began with questioning the ethics behind creating digital solutions for preschool kids Target Audience Parents looking to:&nbsp; &nbsp; &nbsp; homeschool their children&nbsp; &nbsp; &nbsp; playfully introduce good hygiene habits through game &nbsp; &nbsp; teach their kids soft skills&nbsp; &nbsp; looking to engage kids meaningfully Project Impact 500k+ downloads and increasing retention to 50k+ daily active users Unique Selling Point the user experience is not addictive or instantly gratifying but positively reinforcing user flow progresses like an intractable storybook, where the tasks are broken&nbsp;down into memorable and repeatable chunks find easter eggs and gimmicks are laid out to make the game sticky and humorous habit-forming games and instructional rhymes <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/0740a5701d167c7a47ca4b5c56e8ec1b114714b7eda4957ee08820e42994fb9e/1-01.png" data-mid="163601076" border="0" src="https://freight.cargo.site/w/1000/i/0740a5701d167c7a47ca4b5c56e8ec1b114714b7eda4957ee08820e42994fb9e/1-01.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/312a65ff8c803cd32bbc2baf7ee9b97d2114fc445a03015369e0628fe94e4388/1.png" data-mid="163601152" border="0" src="https://freight.cargo.site/w/1000/i/312a65ff8c803cd32bbc2baf7ee9b97d2114fc445a03015369e0628fe94e4388/1.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b487d0b23c848b82a33c6be99e3677bc0d7a08312ab949920b6a21ed87b274d4/1-03.png" data-mid="163601078" border="0" src="https://freight.cargo.site/w/1000/i/b487d0b23c848b82a33c6be99e3677bc0d7a08312ab949920b6a21ed87b274d4/1-03.png" /> Parents Insights don’t want kids addicted to screentime want preschoolers to learn good habits find oral hygiene hard to incorporate looking for apps that teach soft skills Children Insights kids don’t like to do repetitive chores but fond of repetition in rhymes love to mimic actions from stories &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Greysprings as a stakeholder As a company that makes educational apps for kids, over the years, they saw a the lack of apps that teach kids softskills playfully Through research, ‘hygiene’ was identified as an area that is specifically unexplored in the digital market while being of great value to parents and preschool children User Research <img width="2098" height="1178" width_o="2098" height_o="1178" data-src="https://freight.cargo.site/t/original/i/f258a673033ac689d953cdcef961c9a1891c4a3dffea2bfac7b40540c908ccd1/Screenshot-2023-10-22-at-4.19.31-PM.png" data-mid="194491205" border="0" src="https://freight.cargo.site/w/1000/i/f258a673033ac689d953cdcef961c9a1891c4a3dffea2bfac7b40540c908ccd1/Screenshot-2023-10-22-at-4.19.31-PM.png" /> <img width="2092" height="1172" width_o="2092" height_o="1172" data-src="https://freight.cargo.site/t/original/i/a3c452436e63f4fa15bd65b454479d47aea75bdc8cfdeab6083dbd46b89a492c/Screenshot-2023-10-22-at-4.19.16-PM.png" data-mid="194491204" border="0" src="https://freight.cargo.site/w/1000/i/a3c452436e63f4fa15bd65b454479d47aea75bdc8cfdeab6083dbd46b89a492c/Screenshot-2023-10-22-at-4.19.16-PM.png" /> Designing the User Experience <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a68783253f839266b3200cac87e6513bcdd7080fd5bf4c256de2094ed3db691b/1-09.png" data-mid="163601329" border="0" src="https://freight.cargo.site/w/1000/i/a68783253f839266b3200cac87e6513bcdd7080fd5bf4c256de2094ed3db691b/1-09.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/225fa5da0faaac5b87e85a4504342464b8e8f413ff3e18030cf02c30eac6f6c0/1-08.png" data-mid="163601328" border="0" src="https://freight.cargo.site/w/1000/i/225fa5da0faaac5b87e85a4504342464b8e8f413ff3e18030cf02c30eac6f6c0/1-08.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/00ba343de74e9aaa4a23bcc119ea8e0e9f0915d7e96f1a08ff82229034dd9dd1/1-05.png" data-mid="163601079" border="0" src="https://freight.cargo.site/w/1000/i/00ba343de74e9aaa4a23bcc119ea8e0e9f0915d7e96f1a08ff82229034dd9dd1/1-05.png" /> <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4080784ca7b8baab62a63e2904bb888cce5301afa9ef78a612beae9d52996069/1-06.png" data-mid="163601080" border="0" src="https://freight.cargo.site/w/1000/i/4080784ca7b8baab62a63e2904bb888cce5301afa9ef78a612beae9d52996069/1-06.png" /> Designing the User Interface <img width="2096" height="1178" width_o="2096" height_o="1178" data-src="https://freight.cargo.site/t/original/i/77ddccf9f9270de0157da085450c751e9edc437492260669702bca8753564cd9/Screenshot-2023-10-22-at-4.20.44-PM.png" data-mid="194491207" border="0" src="https://freight.cargo.site/w/1000/i/77ddccf9f9270de0157da085450c751e9edc437492260669702bca8753564cd9/Screenshot-2023-10-22-at-4.20.44-PM.png" /> <img width="2094" height="1174" width_o="2094" height_o="1174" data-src="https://freight.cargo.site/t/original/i/c42dfba8fd15e8cdee0723b94ecfe8e9889445369fe92a23fb03ad7b78d6b085/Screenshot-2023-10-22-at-4.20.30-PM.png" data-mid="194491206" border="0" src="https://freight.cargo.site/w/1000/i/c42dfba8fd15e8cdee0723b94ecfe8e9889445369fe92a23fb03ad7b78d6b085/Screenshot-2023-10-22-at-4.20.30-PM.png" /> Sound and User Testing <img width="2094" height="1176" width_o="2094" height_o="1176" data-src="https://freight.cargo.site/t/original/i/5cb21e2c5c5c071e4ec91bd7db4b32974140700ff46aa92f5bdbef55985325ae/Screenshot-2023-10-22-at-4.21.12-PM.png" data-mid="194491208" border="0" src="https://freight.cargo.site/w/1000/i/5cb21e2c5c5c071e4ec91bd7db4b32974140700ff46aa92f5bdbef55985325ae/Screenshot-2023-10-22-at-4.21.12-PM.png" /> Testimonials the oral hygiene app (now incorporated as a game in the hygiene app) sees 50k+ kids on a daily basis “kids spent a lot of time in simple funny interactions with the animated germ” “after playing the game twice or thrice, my child is singing along with the rhymes” “the rhymes have been retained while brushing their teeth” parents want to see this implemented for other hygiene habits (like dressing, bathing, potty training etc.) App Walkthrough